Nicholas Gorsich on building Stridelane
Nicholas Gorsich joins host Justin Brady to explain how Stridelane turns target pace into a moving line of light that runners can follow. The conversation traces the company's early experiments with repurposed carnival lights and custom software through the development of its commercial pacing-light system.
Nicholas also shares how meet rentals and Iowa pitch competitions helped fund the business, and how the team's experience as collegiate athletes shaped the product.
Listen to The Iowa Business PodcastCarson Lane on running and the Stridelane story
Carson Lane joins Lance Bergeson to talk about starting Stridelane while competing at the University of Iowa. They discuss bringing LED pacing lights to college programs and meet organizers, developing more durable hardware with a manufacturing partner, and the experience of growing an athlete-founded business.
The conversation also goes beyond the lights: Carson shares his running goals, the training partners he has found in Flagstaff, Arizona, and a family road trip that became part of his college recruiting story.
Listen to The Run Around IowaHear the full stories
Follow the episode links above to listen on the publishers' pages. Thanks to Justin Brady and Lance Bergeson for inviting us to share the Stridelane story.